Privacy Policy

Apex Labs AI ("Apex Pulse," "we," "us," or "our") operates the apexpulsecollisionrepair.com website and the Apex Pulse service (the "Service"). This page informs you of our policies regarding the collection, use, and disclosure of personal information we receive from users of the Service.

We use your personal information only for providing and improving the Service. By using the Service, you agree to the collection and use of information in accordance with this policy.

Who we are

Apex Pulse is an automated text-back and front-office service for collision repair shops. We are owned and operated by Apex Labs AI, a sole-proprietor business registered in Colorado, United States.

• Business name: Apex Labs AI
• Address: 5626 Big Paw Heights, Colorado Springs, CO 80919, United States
• EIN: 41-5382380
• Contact email: [email protected]

Information we collect

Information our customers provide

Our customers are collision repair shops. When a shop signs up for Apex Pulse, we collect the following information about the shop and its authorized users:

• Business name, address, and phone number
• Owner or office manager name, email, and phone
• Shop logistics including hours of operation, services offered, insurance carriers worked with, and knowledge base content for AI responses

Information about customers (end users of a collision repair shop using Apex Pulse)

When a customer fills out a public estimate, contact, or landing-page form, or communicates with a participating collision repair shop using Apex Pulse, our Service may receive the following customer information:

• The customer's phone number (captured from caller ID)
• SMS consent status, consent source, consent timestamp, and form page source when the customer checks the SMS consent box
• SMS message content exchanged between the customer and the shop's automated assistant
• Booking details, including name, requested date and time for an estimate or drop-off, and service type, if the customer provides them
• Opt-out preferences if the customer replies STOP or related keywords

Information we collect automatically

When you use the Service, we may automatically collect:

• Log data including IP address, browser type, pages visited, and time spent
• Usage analytics including button clicks and feature engagement
• Cookies and similar tracking technologies, solely to maintain authenticated sessions

How we use information

We use collected information for the following purposes:

• To provide and maintain the Service
• To enable collision repair shops to communicate with customers via automated SMS
• To send transactional emails such as receipts, alerts, and weekly performance reports
• To respond to customer support requests and improve the Service
• To detect, prevent, and address technical issues, fraud, and abuse

We do not sell, rent, or trade personal information to third parties for marketing purposes.

How information is shared

We share information only in the following limited circumstances:

• With collision repair shops (our customers). When a customer interacts with a collision repair shop via Apex Pulse, the customer's phone number and message content are shared with that specific shop. Shops do not see data from other shops.
• With service providers. We use third-party services that process data on our behalf, including Twilio (SMS delivery), Anthropic (AI model inference), OpenAI (AI model failover), and Google Cloud (email delivery). These providers are contractually obligated to protect your data.
• For legal reasons. We may disclose information if required by law, subpoena, or to protect the rights, property, or safety of Apex Labs AI, our customers, or the public.
• In the event of a business transfer. If Apex Labs AI is acquired or merged, customer data may be transferred as part of the transaction. Customers will be notified in advance.

SMS consent data is not sold or shared for marketing. Mobile phone numbers, text messaging opt-in data, and SMS consent records are not shared with third parties or affiliates for marketing or promotional purposes.

SMS Communications

This section consolidates Apex Pulse's role and disclosures for the SMS program operated on behalf of participating collision repair shops. It is provided in addition to the broader information collection and sharing terms above.

Apex Pulse's role

Apex Pulse is the technical operator of the SMS program for participating collision repair shops. Each shop is the responsible party for its own customer communications. Apex Labs AI provides the underlying SMS automation, AI conversation, and analytics on the shop's behalf.

Data collected during SMS interactions

• The customer's mobile phone number, collected from a public form or captured when the customer contacts the participating collision repair shop
• SMS consent status, consent source, consent timestamp, and form page source
• The full content of SMS messages exchanged between the customer and the AI assistant
• Timestamps and delivery metadata for each message
• Conversation context such as estimate requests, repair inquiries, insurance mentions, and stated urgency, used to assist the AI in helping the customer

How SMS data is used

• To text customers who opted in through a public form or who are already in an allowed customer-care conversation
• To assist customers with estimate booking and repair questions
• To provide service analytics to the shop, including conversation outcomes and response time

Third-party SMS infrastructure

Apex Pulse uses Twilio for SMS message delivery. Twilio handles transmission and may retain message content in transit per its own data policies. Twilio is the registered carrier for Apex Pulse's A2P 10DLC campaign with the major US wireless carriers.

Customer consent

Customers consent to receive SMS responses from a participating collision repair shop by submitting a public estimate, contact, or landing-page form and checking an unchecked SMS consent box. The checkbox states that message frequency varies, message and data rates may apply, customers can reply STOP to opt out, customers can reply HELP for help, and consent is not required to buy anything.

"I agree to receive text messages from [Shop Name] about appointments and customer communication. Message frequency varies. Message and data rates may apply. Reply STOP to opt out, HELP for help. Consent is not required to buy anything. Terms: /terms. Privacy: /privacy."

Customer rights for SMS

• Opt out at any time by replying STOP, STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, OPTOUT, or REVOKE to any SMS message. Opt-out is processed immediately and is permanent.
• Reply HELP to receive contact information for the participating collision repair shop.
• Request data deletion by contacting the shop directly, or by emailing [email protected]. Requests will be coordinated with the relevant shop and processed within a reasonable timeframe.

SMS data retention

SMS conversation data is retained for 2 years from the date of the most recent message in the conversation. Retention supports the shop's recordkeeping needs and the customer's ability to reference prior interactions. After 2 years the data is permanently deleted unless the shop or the customer requests earlier deletion.

Data retention

• Customer account data is retained for the life of the account plus 90 days after the service arrangement ends, for recordkeeping and orderly wind-down
• Customer conversation data is retained for 2 years by default to support shop legal and operational needs, after which it is permanently deleted. Shops may request earlier deletion on a per-conversation or per-customer basis.
• Aggregated, anonymized analytics data may be retained indefinitely

Customer rights (end users)

If you are a customer who received an SMS from a collision repair shop using Apex Pulse, you have the right to:

• Opt out of further SMS by replying STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to any message. Your opt-out is processed immediately.
• Request information about what data is held about you by emailing [email protected]. We will coordinate with the relevant collision repair shop to fulfill the request.
• Request deletion of your data by emailing the same address.

Customer rights

Collision repair shops using Apex Pulse may at any time:

• Access, correct, or delete their account data through the client dashboard
• Export conversation data
• End their service arrangement with Apex Labs AI at any time. Account deletion occurs 90 days after the arrangement ends.
• Contact us to request immediate data deletion if required

Security

We take commercially reasonable steps to protect shop and customer data, including encrypted data transmission over TLS, access controls, and regular security audits. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

International users

Apex Pulse is operated from the United States. If you access the Service from outside the United States, your information will be transferred to and processed in the United States.

Children's privacy

The Service is not directed to children under 13. We do not knowingly collect information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will delete it.

Health information note

Apex Pulse is designed to facilitate customer communications for collision repair shops and is not intended to collect or process protected health information. Collision repair shops are generally not HIPAA-covered entities. Any health-related detail a customer chooses to share in a conversation is protected the same way as all other conversation data described in this policy.

Changes to this policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated effective date. Material changes will be communicated to customers via email at least 30 days before taking effect.

Contact

Questions about this Privacy Policy should be directed to: